Safi Hair Care – Charcoal Ink

Alexandra Smith

Alexandra Smith is the founder of Safi Hair Care, an organic natural hair brand that is growing in popularity with female buyers. In this interview, she gives Charcoal Ink a sneak peak into her world of creating a natural hair care brand.

1) Why did you start Safi Hair Care?

I started Safi on a whim. I wasn’t planning on making products for anyone actually. This business venture started off at a project for my entrepreneur ship class. We had to create a business, logo and business plan. At that time I was newly natural, about 2 months in my journey, and I thought why not create a natural hair line? I researched several words in Swahili and I decided to stick with the word Safi which means pure. I knew that I wanted my “business” to be eco-friendly and that I wanted my “products” to be made from organic and natural ingredients. The day after my presentation I knew I was actually on to something. My idea was no longer just an idea, it was an opportunity. Once I realized that I ran with it and VOILA, Safi was born. I whipped up my first product a week or two later and I started using it. I was in love with my first product, Avocado Shea Butter. Soon my mom and Nana started using it. The word spread throughout my family. Soon after I made a Twitter page and hosted a free sample give away. THAT was intense; I gained 200 followers in less than 7 days. Once the samples were sent my Etsy store opened it sold out within 2 weeks. I was shocked. I now have over 800 twitter followers (@SafiHairCare) and I have a lot of jars of Avocado Shea Butter. My newest product, “Curl Clouds”, is now my best seller. I never imagined that my little thought became a huge hit in the natural hair community. I am truly proud and grateful for all the support and love I have received.

2) What was the vision behind starting SH?

My vision was to make yummy products that smelled nice and consisted of wholesome ingredients. My slogan is “Made with PURE love” and that is the God’s Honest truth. LOL.