[Image seen @ Urban Celebs]
This is going to be a quick post but it’s something I can’t get out of my head. I remember ages Monie talked about this too but as usual, US import magazines come to the UK weeks late. I was in Borders yesterday checking out the latest magazines for research. I saw VIBE with Keyshia Cole and her mum on the cover.
I would not even dream of wasting £3.25 to buy the brochure. It’s not a magazine, it’s a brochure spliced with a few articles and pathetic top 30 lists? What the fuck? You cannot be serious. How can they expect people to waste money to buy something that is so thin with basically no content?
The top 30 lists are perfect digg style content. That should stay online and not creep into the magazine. There is so much wrong with that magazine. They have lots of one page style profiles with the hot things to buy, again, this is all information that can go on the website because the products can all be found online. It’s nonsense.
If I am going to spend £3.25, I want to spend it on chunky features (more than 3,000 words hello!) on what’s happening in pop culture and interviews I cannot find anywhere else.
They need to step their game up. Blogs like Concrete Loop are basically making them irrelevant. CL already landed a plethora of interviews with top celebs like T.I & Kanye.
Can VIBE really make it through the next two years? Count those eggs because I do not see this title making it. And that’s from a former reader of VIBE.
It’s just not relevant.