The beauty industry in Tanzania is split into a variety of different products and segments. This report will focus on observations about the Dar-es-Salaam market which is the largest in the country as the city is key for economic development in Tanzania.
Cosmetics and general beauty products can be purchased around the city but key locations to purchase beauty products include:
- Mlimani City
There are many retailers from kiosk retailers who sell vipodozi (cosmetics) in street shops to larger box retailers that have glossy stores and marketing materials. Here are some of the key retailers of beauty products in Tanzania – if I have forgotten some, please let me know:
- Shear Illusions – this company sells many beauty products definitely priced for the middle-class Tanzanian female consumers who might be married or in a relationship, working a fulltime job. Their products include false eyelashes, lipsticks and hair care products. This company sells on the more expensive end of the market.
- Atsoko – this company seems to me to be trying to compete with Shear Illusions as it also sells more expensive beauty products for the market. Continue reading