In this previous post, I talked about how Steve Stoute has essentially sold Carol’s Daughter down the River Styx of natural hair by no longer targeting exclusively to black women. Carol’s Daughter have shown as with other businesses, that black money is only good enough for the beginnings when a business needs cash but once it grows, they don’t give a fuck. Wake up folks, black money is only relevant when they need us in the beginning but it fades to black once success hits!
The beginning of the end: the Mixed Chicks saga
Then, and yes I am definitely a year late, but the whole Mixed Chicks ”team light skin” debacle on Twitter. As a marketing specialist, that has to be one of the biggest business fails I have ever heard of in my life – but you won’t be hearing about it in Forbes or Fortune magazine because I am sure chocolate and caramel sisters alike will surely desert Mixed Chicks for that straight up bullshit, so no need for Forbes or Fortune to recognise this company as a company which embraces black, latino and asian women. Team light skin – what bullshit when the company claims to be for people who have naturally curly hair.
These two companies show a change in the kinds of natural hair companies that are being put forward in the worldwide market – chocolate women are not on the agenda, and at that black women (light skinned or not) are not important or seen as relevance – chasing the multicultural tip is more important for these companies.
My financial promise
I am saying this now – I am not buying any hair products from any company that does not represent black women (light + dark) in equal measure. Let’s stop this bullshit today!
Both companies are missing out on their potential biggest company: Africa and her black diamonds, her people who are rising in wealth and need to spend money on their curls.