Business Notes: Separation Anxiety


I handed in a proposal to a prospect yesterday – they are in the loan industry, an industry which I have one current client. I like creating marketing campaigns for business clients in the loan industry – and I know that specialising is the way to go, but I can’t help but feel such separation anxiety when it comes to actually getting down to it and specialising because I get so distracted by other niches such as fashion wholesale, beauty, & the baby product industry, but I know it’s very important to specialise.

Is it important to put separation anxiety aside when specialising?

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