Marketing is my industry, and one of the hottest topics at the moment is specialising. I have assembled a list of niches & markets that I think entrepreneurs or small business executives could exploit in terms of starting a business. I am no expert, just a young woman working on my small business but here are markets which I am interested in terms of looking for business:
- Loan industry (cash loans, personal loans)
- Mortgage lenders
- Mortgage brokers
- Debt recovery (commercial debt recovery companies, bailiffs)
- Debt solutions
- Insolvency/Bankruptcy
- Travel insurance
- Home insurance
- Income protection insurance
- Dental insurance
- Health insurance
- Accountancy (contact accountants and financial advisors)
- Wealth management
- Asset management
- Foreign exchange
- Hedge funds
- Investment banks
Who can try and sell to these 17 niches?
- Graphic designers: Financial services companies are based on image, exclusivity and bloody hell, you need to get your customers to *trust* you with money. Graphic designs can create glossy brochures, design websites for companies, and logos for these companies who need to stay relevant.
- Advertising agencies: Can create slick campaigns for investment banks who need to get society at large to *trust* them again. Agencies can look to create campaigns through print posters and web micro-sites. Slogans always are a good bet too.
- Marketing & PR professionals: I naturally have to include this sector. I think marketing professionals would benefit from looking at which of these niches has to actively sell products or services – the loans industry is a good one to look at because essentially mortgages and personal loans are ”sold” to customers for a ”price” which is interest. I think marketing professionals can look to financial services niches that are selling their products for a premium price and look to engage these companies in conversations about how to get more people to buy into the price.
Bear in mind, anyone whether you are creating a catering company or a waste management company would look into these niches.
Are you starting your own business? Do these niches appeal to you?
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