My temporary assistant for one of my businesses, my recruitment website, has finished has term as he worked for me for 5 weeks.
The key objective of me having my assistant was to increase the number of affiliate sign ups to my affiliate partner for my recruitment partner.
This objective was not reached, and it was not sucessful. Affiliate sales for January 2012 was £21 that he generated, while his salary was 800,000 TZS (£313).
That means my investment on this assistant lost £292 on my investment.
What I have learned
- Trust my instinct: I could see within 2 weeks of him working that he did not have what it took to generate the high sales number I wanted. There were problems with my website but he told me he could generate at least 10 leads per day, and he did not even manage 10 in a single day even when the website was working.
- Always find the right people: Finding the right people is the most difficult part of doing any business enterprise. It’s not that he was bad, and at times he did show flashes of brilliance in terms of working hard but he just did not bring the standard I need in terms of the affiliate sales.
- It might be time to move on: I have a marketing business, and I remember reading something Tyler Perry said in a video recently that it is important to pick one thing and focus on it completely. I think I might close the website soon because I simply do not have the money to throw at it if it won’t provide dividends for me.
Number one lesson I have learned: Being focused is the most central things. Jack of all trades – master of none. I think it’s time to move on. It’s sad but it has taken me this assistant to know that my recruitment website is not a business.