I’ve always liked Keri Hilson since Return the Favour, which to me was a fabulous single that should have popped off. Keri is popular these days and her career is growing. She is a beautiful woman and that goes without saying. Last year, Women’s Wear Daily reported that AVON picked up Keri Hilson to be one of their spokespeople. I just remembered this recently, and it got me thinking: are women like Keri Hilson the new standard for beauty endorsements?
In terms of black women in the public eye, Beyonce and Rihanna have the highest amounts of beauty endorsements, with Beyonce doing L’Oreal and Rihanna doing CoverGirl. Keri Hilson is a bit different – she did not go the traditional route to get successful and she is a respected songwriter. By picking her, is AVON showing that they are trying to appeal to an older crowd of black female consumers?
I think it’s great that she got an endorsement because I think it highlights that some beauty companies see a diversity in black women and therefore want to target different types of black female consumers with their products.
What do you think about different types of black female celebrities like Keri getting endorsements?