Do luxury brands know how to sell products to black women?


[Image Source: Fashion Gone Rogue]

In the above shoot, Naomi Campbell is flogging the Animalier eyewear shoot for Dolce & Gabbana. I saw another picture from the campaign in the July 2011 issue of VOGUE magazine. Then, I realised something: are luxury brands like Dolce & Gabbana confused about how to approach black women in their advertising?

I think this shoot is confusing because while Naomi is beautiful, I am already more interested in the bodysuit than I am in the glasses. I think they are not being creative in finding a new way to promote their work, because this image of a black women with long black hair is just tired. How about something new, fresh or innovative? Dolce & Gabbana have such a rich history of excellent clothing – why have they made a boring shoot with typical fare from Naomi? I am a big fan of Naomi Campbell but I think this advertising campaign is pretty boring.

Is this how luxury brands think that they are going to attract black female buyers? Are we as black women easily seduced by a sexy looking Naomi with red gloss?

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