Come on in, the water’s ice cold!
Number of cold emails sent to prospects yesterday: 2
Number of rejections yesterday: 1
Dealing with rejection can be extremely hard, because it makes you feel like you are basically not good. However, I know there is no point drowning in self-pity about rejections. I have been sending concise below-150 word cold emails to prospects looking to add to more copywriting portfolio of work. Yesterday, I received one rejection saying ‘thank you but we’ll keep your details on file’. This is a difficult one to deal with because while it is a no, the ‘we’ll keep your details on file’ might make you think that you have a chance in the future. I was disappointed because I did spend considerable time researching the company that I sent the email too. However, I am going to try and look at things from a positive angle:
1. Got a few rejections this week: I got a few rejections via e-mail this week to cold emails I sent, besides the one rejection yesterday. Perhaps this means that my services are not needed, my business will not work or it could mean that even though I am getting a response, I need to send more cold eamils. I have been doing lots of research and I have found that the cold email response rate is hideously low as most people just ignore cold emails. The fact I got 4 cold email rejections to contacts I found could mean that at least I am getting a response rate.
In the second week of June starting next week, I think I need to up the number of cold emails I am sending, and then start doing the dreaded phone calls to up my income. I hate getting rejected (who doesn’t) but I crave success more than rejection so I know I have to get on with it.
How do you deal with rejection? Do you try and ignore it?