One aspect of my business endeavours is nurturing vox-popPRcareers, my careers website. At the moment, the website had 1,787 unique visitors according to Google Analytics for May 2011 which is a marked improvement from last year when I could barely get 100 people a month.
I have started to get involved into social commerce, which to my knowledge involves using social communities such as Twitter and forums to increase revenue. The Twitter face of vox-popPRcareers has around 800+ followers which has certainly helped to improve the number of people signing up their CVs to my affiliate partner’s website.
Lessons I am learning from promoting vox-popPRcareers affiliate marketing efforts include:
1] A watched kettle never boils: There were some days where I would work really hard on trying to encourage people to sign up their CVs through Twitter and then there would be no sign ups. Sometimes, when I wouldn’t check my stats for a few days, people would sign up. It’s hard not to be obsessive about checking the statistics but I know that honestly checking them too much does not help. Better to just focus on working hard!
2] It takes time: Getting people to sign up is difficult and does take time. But if I don’t utilise my time every day, then that’s another day wasted that I can’t get back. So far, vox-popPRcareers has signed 109 people up to my affiliate marketing sales partner’s programme. This is good but it needs to be better.
How am I trying to keep myself motivated?
I keep thinking about my financial goals like buying my first car, saving money and creating a will. It is difficult but the good thing about affiliate marketing is that you can see how much money you have made that has not yet been ‘cashed-in’ as it were and provided the company you work for does not go bust, it can be a good way to earn money on the side.
I have been spending a lot of time working on finding clients for the copywriting arm of my business endeavours and finding people to sign up their CVs for my affiliate. I think it is important to try your best to stay motivated.
At the moment, that is difficult for me because I am also trying to lose weight. All in all, once I reach my goals, I know the rewards will be worth it, but getting there is the problem!
What do you dot o stay motivated? Tell me in the comments!