I have never tried any of the Miss Jessie’s products, as I could never find them in the UK. However, I hear so much about them all the time.
I think Miss Jessie’s is an example of a hair brand that is marketed extremely well. Even though they don’t specifically market it to black women, it has been targeted to black women worldwide and it has such incredible branding.
This is going to sound superficial, but I already know that the next time I get the chance to go to the US, I will try my best to buy most of the products so I can try them out.
What do you all think of why Miss Jessie’s is such a successful brand? Do looks really matter of how a product looks?