Honestly, I think coming up with a name is no joke. It’s hard, mate!
I am furiously trying to think of one. I love the name Johnnie Walker Black Label. It makes the drink sound luxurious and elite, yet cool at the same time. I don’t drink alcohol at all, but I can appreciate a sick brand name when I see it.
Can’t even pretend. The look and feel of the brand is 100 per cent spot on for their market. I think this is something black hair care brands do quite well, and I think high profiles examples of this include Miss Jessie’s and Carol’s Daughter. I have never used either brands but from what they look like, they look like they fit their target market.
How important is the look and feel of a brand to you, and do you think it affects you when you are purchasing?
Black Label is such a cool name! Argh! wish I thought of it for my subscription idea for the products. ARGH.